In olden days, shoppers would scour the town visiting shop after shop in order to simply keep the household going. The development of a supermarket was an inevitable one; a one-stop shop where one can procure everything from fresh vegetables to clothing, vehicle spares to electrical goods. In this manner, the same can be said about the tourism industry – it is natural progression that sees Livingstone’s Adventure become a true one-stop activities booking shop!

The City of Livingstone has for some time now been considered the Tourist Capital of Zambia. However, the City is also considered the region’s Adventure Capital. Tourists travel the world to experience the wide variety of world-class activities that Livingstone has on offer. In basic terms, Livingstone can be considered as an activity driven destination; tourists don’t flock to Livingstone so that they can stay in the lodges or hotels, they flock to Livingstone to go rafting, to fly on the microlight or to experience the thrill of a jet boat ride.

The Livingstone’s Adventure Company comprises separate Limited liability Companies, all of which share different directors and shareholders. The companies are: The African Queen Cruise Company operating the African Queen and African Princess vessels, Batoka Sky Adventures for the micro lights, Batoka Sky Helicopters, Jet Extreme, Livingstone Quad Company, Victoria Falls River Safaris Makora Quest and The Victoria Carriage Company. The Livingstone’s Adventure activities cater for everyone with activities ranging from the serene to the extreme and prices range in the scope of US$15.00 per person to US$200 per person. By offering combination packages, Livingstone’s Adventure also offers a little bit of both worlds for those who can’t decide if they’re beyond being adventurous or if they still have the spirit of an adrenalin junkie.